Will Hamilton reports on Trends in New York and LA from the Adforum Summit and how they affect CMOs here.
Having been a key member of the Adforum World Summit for the last five years (the Worldwide summit of the leading 25 intermediary consultants from around the world) I thought I would ‘turn the telescope’, and give an independent view ‘for clients’ on what’s trending ‘over there’ – some key learning’s that may help clients managing the performance of their agencies here.
There is an ‘egg breaking’ shift in the way agencies are structuring themselves for the future and this stretches way beyond advertising. The agency resourcing model is changing very fast and it is evolving.
The 15th Adforum Worldwide Summit met with 36 of the top creative agencies, media agencies, tech start-ups, data, digital and direct agencies, global consultancies, content providers, production companies, and even the American National Advertisers Association (ANA). Continue Reading