Our Monthly Round-up of the key pieces in Marketing for June – we’ve chosen five key articles, and one webinar, which we hope ‘keeps your finger on the pulse’ of Marketing. It’s been a busy month with Cannes, Royal Ascot, MAD/Fest and Henley Royal Regatta. But if you didn’t get time to read them – all good holiday reading – they are all here now in one place. www.haiconsulting.com

Our June highlights:

1. Our top pick this month is a report by Andrew Tindall of System 1. Across the world, marketers lack confidence in creativity’s power to drive business results, to identify the outcomes that matter, which metrics to track and the best ways to ensure advertising truly pays back. For the first time, System 1 has combined the Effie Case Library with emotion-first creative measurement database. In summary: Creativity is seen as a risk, not as an investment. Reach and time compound creativity. Narrow-targeted, low-emotion campaigns struggle to make any profit over time. Emotional and fluent campaigns lead to 7x profit if you commit for years. So Andrew asks ‘are you are pulling your cakes out the oven too soon?’ System 1 has made this 40-page early release of this data free to read.

Here is the link: https://lnkd.in/exppdWEk

2. Secondly, we have picked a fabulous presentation by Mark Ritson, who was busy in Cannes, with an acquisition, and a wider webinar at the end of June. Whilst the three wise men of Binnet, Ritson, Tindall have a project in the desert. “Four ads-Three factors-and Two bears” – Ritson’s webinar presentation is now available in this 30 minute video. Dive in! Brave Bison has bought the MiniMBA from Centaur this month.

Here is the link: https://minimba.com/four-ads-three-factors-and-two-bears-with-mark-ritson-on-demand/

3. Thirdly, Sir John Hegarty has been super busy developing his substack – ‘The Business of Creativity’ and he presented his consultancy services at last month’s Adforum. He had a captive audience at the Cannes Lions. He delivers a weekly briefing on big ideas shaping the world, and 76 issues in, there are some really great perspectives in here.

Here is the link: https://businessofcreativity.beehiiv.com/

4. Fourthly, we’ve picked this piece by Ramesh Kumar from Linked In, is this really the end of Powerpoint. We love a good slide but AI is taking over. ‘AI wont take your job, but someone who knows how to use it might.’

Here is the link: https://www.linkedin.com/posts/ramesh-kumar-691500240_al-just-killed-powerpoint-no-more-endless-activity-7339504674011496449-gIiP?

5. Fifthly, we pick a piece sent to us from Helen Weisinger of Production Works. ‘The Great Disconnect: Why Tech Platforms Alone Won’t Save Your Brand.’ We have seen a number of clients have been struggling with the intersection of Production, Technology and AI and – how to deliver better – faster – cheaper in their communications. Here Helen shows us how it can be done.

Here is the link: https://www.linkedin.com/feed/update/urn:li:activity:7345559503670525953/

6. Sixthly, we have been following Cannes all week, we had two days on La Croisette, meeting with agency leaders, and two days at Royal Ascot. Here Chris Hunton gives us his summary and opinion via the Drum. Safe to say La Croisette chat, ‘there was an aura of positivity’ – M&A will happen. OMG + IPG are already playing pitch at a Champions League level. There was a lot more positive chat in Cannes, than the chat at the Ascot parade ring.

Here is the link: https://www.thedrum.com/opinion/2025/06/26/i-got-bus-cannes-every-day-with-bunch-students-i-would-recommend-it

AI: A piece from BCG this month on AI at work. https://www.bcg.com/publications/2025/ai-at-work-momentum-builds-but-gaps-remain?

Media: Ian Whittaker is now writing a weekly newsletter called ‘the Bigger Picture’ and it is a great view of media. https://mailchi.mp/ianwhittakermedia/introducing-the-bigger-picture-14199828?e=6849be3cd6

Podcast: Pep always has something interesting to say on client relationships. So here is his Part One: https://podcasts.apple.com/gb/podcast/higgle-the-b2b-sales-club/id1708065394?i=1000712049402

Time for the Work: Well this month we had to pick all the Grand-Prix winning ads from Cannes, so ably summed up in this piece from the Drum. Cannes Lions 2025: View all the Grand Prix-winning ads | The Drum https://share.google/OvqfXRjZLE8znb0FE

Back to Henley: It’s been Henley Royal Regatta week, with thanks to Julian Sansum for getting a better picture than mine of the Red Arrows. Our fortnightly feature in the Henley Standard continues where we interview local entrepreneurs. It’s called Let’s Get Down to Business. We were delighted this month to interview Nigel Sutcliffe and Barry Wagner, who have reopened the Three Tuns restaurant in the centre of Henley. https://www.henleystandard.co.uk/news/henley-on-thames/196948/butcher-and-restaurateur-are-pub-partners.html

If you’d like to discuss how these insights can apply to your organisation, or have any questions, we’d love to connect. Feel free to get in touch.

Kind regards

Will