As we roundup Week 5 of lockdown, we review several key articles that have appeared that define the future of marketing after lockdown. The majority think the UK advertising market will contract at 40% in Q2, its quite gloomy, but this week most agencies seem to have turned a corner and have become busy preparing communications for brands in a post-Covid world. For those furloughed at home, we hope the following links are helpful. There is some evidence of brands beginning to evaluate where to review their communications. We review why Zoom calls make you knackered and finally include two ‘appetising links’ for lockdown. Is WFH time coming to an end?
- The first up is a real gem by Rishad Tobaccowala, quite simply a must read. Rishad highlights the Great Re-invention for the post COVID world. It will not be business as usual, it is absolutely critical that businesses use the next 4-6 weeks to get ready for the re-emergence. As he states the future does not fit into the containers of the past. “You are not falling behind your competitors, you are falling behind your customers.”
- Secondly, a piece published within Digital Intelligence looks at the cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but the IPA Bellweather report asks Marketers to think twice, before pulling spend.
- Thirdly, we review the table released by Warc/Advertising Association. If you work in cinema advertising then Q2 just wasn’t your quarter. This table was also featured in Gideon Spanier’s piece for Campaign from the Advertising Association website.
- Fourth, Mark Ritson debates ‘marketing is infamously a discipline without discipline.’ Half of all marketers in this country aren’t only bereft of any formal training in the subject, more than half are also comfortable with the idea that marketers don’t need marketing qualifications to be able to do it. The long standing CMO Survey results from Duke University are also explained and it’s a good read.
Here is the link: 5 day free access so don’t delay: https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/
- Fifth, we give a shoutout to Simon Andrew’s – Addictive, who sends us his newsletter each week called Friday Fix from the US – there’s always something new to learn in ad serving technologies / media consumption and what’s changing over there.
- And lastly, we reviewed just one webinar this week from the Marketing Society, and from it comes a pithy list of tips on what to do with your Linked-In profile in lockdown.
Time for the work: with the UK midway through lockdown there are fewer new campaigns. This one ‘Ode to Shut-down sport’ created by agency Iris for Adidas, points to hope for the future, we think it’s spot on! https://adage.com/creativity/work/adidas-ready-sport/2253016
Why Zoom calls make you knackered? A BBC worklife study found video calls require more focus than a face-to-face chat. Video chats require us to work harder processing non-verbal cues like facial expressions, the tone and pitch of the voice, and body language, paying more attention, and all these consumes more energy. https://www.bbc.com/worklife/article/20200421-why-zoom-video-chats-are-so-exhausting?ocid=ww.social.link.linkedin
Back to Henley, how would you launch a new Gin during lockdown. Here is the link to the Hobbs Henley Gin story, it’s strong stuff. http://www.different-perspective.club/an-interview-with-the-founders-of-mr-hobbs-gin/
And finally, we would like to thank Atomic London for sending us this appetising treat. The Quality Chop House is a super – down to earth – traditional restaurant opposite their office and the ‘Mince on Dripping Toast’ there is just amazing! How kind of them to point out the secret recipe was released in this week’s Sunday Times, no better way for getting through lockdown. For the Quality Chop House recipes: chicken pie, mince on dripping toast and more:https://www.thetimes.co.uk/article/3ce6fedc-8319-11ea-8a4a-4fb1a38ed7a5?shareToken=76e25bb991ec493db8fe65ac774640c6
So, with brands preparing for the Lockdown-lift we are looking to help you with your agency reviews, evaluations, and marketing projects. Please do get in touch, we will be happy to help you.
For more information visit: http://haiconsulting.com/category/views/