Our Monthly Round-up of the key pieces in Marketing for August – we’ve chosen six key articles focussing on growth. If you missed any of them – have some time, they are all well worth a catchup. http://haiconsulting.com/category/views/

Whilst August was a relatively quiet month for many, now that Autumn is here, we look forward to catching up with you to discuss your brand’s requirements going forward.

Our August Highlights:

1. Our Top Pick this month is a piece by Mckinsey on the Ten Rules of Growth. Most of our time is spent talking to clients and businesses about topline growth, this is a great synopsis.

Here is the link: https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-ten-rules-of-growth

2. Secondly, we pick a great piece from Tom Morton, Global Chief Strategy Officer of R/GA, their teams of strategists have created a guide to helping brands innovate and win customers during a time of economic downturn and inflation.

Here is the link: https://rga.com/futurevision/perspectives/guide-to-the-fever-economy

3. Thirdly, it’s a brilliant piece by Rishad Tobaccowala on Sacred Hours – How do you make more time! There are a combination of four different tactics that one can utilize to free up much more time depending on one’s responsibilities and flexibilities. The four tactics being –  zero based calendaring to eliminate the unnecessary, delegation to mitigate the pressures of the necessary, reduction of frequencies of meetings, and compression of time allocated to a task.

Here is the link: https://rishad.substack.com/p/sacred-hours

4. Fourthly, we pick a piece from the Digitalnative substack – Grabbing the bear by the horns. It explores how the current market downturn affects startups in 2022 and, more fundamentally, how the “Everyone Is An Investor” holds up in a bear market.

Here is the link: https://digitalnative.substack.com/p/grabbing-the-bear-by-the-horns?

5. Fifthly, we picked up on a bit of an offer from the HBR, as it reaches its 100^th Anniversary, and moves into September – they are highlighting a number of their favourite thought leadership articles.

Here is the link: https://hbr.org/insight-center/celebrating-a-century-of-hbr

6. Sixthly, we pick a final piece from Mckinsey on Learning to lead. There’s a big difference between being a boss and being a leader. Bosses command, assign tasks, discipline, and assert authority; leaders influence, inspire, mentor, and delegate authority.

Here is the link: https://www.mckinsey.com/featured-insights/mckinsey-guide-to-managing-yourself/learn-to-lead

Time for the Work: We picked PG Tips this month for their Breaking case for Emergen- tea, this one we saw at London Luton Airport. https://mediahub.london-luton.co.uk/news/09082022/emergen-tea-box-at-london-luton-airport

Media: The big media news this month is from Netflix as the ads plan is brought forward to November, to beat Disney+ plan in December. https://9to5mac.com/2022/09/02/netflix-ads/

Back to Henley: We’re back in Henley following the holidays. We now have a weekly column in the Henley Standard where we interview local entrepreneurs called Let’s Get Down to Business. This week’s edition interviews Andrew Stephens of Goodstuff Communications. https://www.henleystandard.co.uk/news/business/174641/let-s-get-down-to-business-andrew-stephens-goodstuff-communications.html

We’re here to help you with your agency resourcing structures, agency reviews, evaluations and benchmarking to improve your marketing performance, so do contact us for anything we can help you with.

Kind regards,

Will