Our Monthly Round-up of the key pieces in Marketing for August – we’ve chosen four key articles, a blog, and a new podcast. Curated for you to enhance the performance of your marketing – all our monthly reviews are now available on our website. http://haiconsulting.com/category/views/

Our August highlights:

1. Our top pick this month is from Mckinsey on ‘The versatile leader’: How learning to adapt makes   CEO’s better. Leaders benefit from seeking out diverse experiences, displaying deep curiosity, and knowing when to speak up, it’s a good read.

Here is the link: https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-versatile-leader-how-learning-to-adapt-makes-ceos-better?cid=eml-web

2. Secondly, Sir John Hegarty, and Orlando Wood of System One delivered an insightful presentation on the Next Creative Revolution – with host Jon Evans.  Last year brands spent upwards of $750 billion globally on advertising. It’s estimated that only 6% of it is truly effective. As an industry, our creative output seems to be in decline.  They address the need for change in creative output? It’s evidenced from System One, they highlight salesmanship & showmanship, the grasp of left and right brain thinking. It highlights a course titled Advertising Principles Explained, creative work that will work harder for you. Their seminal point – cut budgets by 10% – and try to be 30% more effective.

Here is the link: https://youtu.be/8DioAGZSNLE

3. Thirdly, ‘Keeping Strategy Simple’, it’s a great piece from the Harvard Business Review. Few companies have a clear idea of where strategy making ends and execution begins. As a result they develop strategic plans where they’re not required and fail to develop strategic plans where they are. To help prevent this happening to you Graham Kenny offers a few do’s and don’ts.

Here is the link: https://hbr.org/2024/08/keep-strategy-simple

4. Fourthly, we like a Retail flavour for our clients, and we pick an unusual piece on a retail shopping trends report from TikTok on ‘bending reality.’ Thanks to Simon Andrews and our colleugues at Fix Lite.

Here is the link: https://issuu.com/tiktokforbusinesseu/docs/what_s_next_shopping_trend_report_-_eui?

5. Fifthly, given it was August – the Digital Native substack took a well earned break, however their top 10 most read essays of the year are definitely worth a another read, authored by Rex Woodbury, it’s a great substack to follow.

Here is the link: https://www.digitalnative.tech/p/top-10-most-read-essays-of-2024-so?

6. Sixthly, we came across this new Blog by Tim Mason, the CEO of Eagle Eye and the former CMO of Tesco. Treating people the way they would like to be treated.

Here is the link: https://www.linkedin.com/pulse/blog-5-applying-golden-rule-business-lessons-from-team-tim-mason-xxuwe/

Media:  As people return back to business, what’s in store for the rest of 2024, buckle up…beyond a painful Budget – Creative Salon has a very well written feature including all the key industry metrics. https://creative.salon/articles/features/september-2024-back-to-business-marketing-advertising

Podcast: We continue our theme with a monthly Podcast – this one is on how to incorporate Influencers into your Marketing Strategy. https://hbr.org/podcast/2024/08/how-to-incorporate-influencers-into-your-marketing-strategy?

Time for the Work: It’s congratulations this month to Guinness and AMV BBDO for their new Premier league sponsorship for Guinness 0.0. Great work from a great client, they have be consistently good at what they do. https://www.thedrum.com/news/2024/08/16/ad-the-day-guinness-rolls-out-global-campaign-mark-premier-league-sponsorship

Back to Henley: Our Weekly column in the Henley Standard continues where we interview local entrepreneurs. It’s called Let’s Get Down to Business. We were delighted this month to interview Hugo Loudon, Founder of Heritage Tree Services. https://www.henleystandard.co.uk/news/let-s-get-down-to-business/191840/let-s-get-down-to-business-hugo-loudon.html

We are here to help you with your agency ecosystem, growth plans, resourcing structures and benchmarking to improve your marketing performance – do let us know, if we may set up a catch-up meeting in the diary to help you.

Kind regards,

Will