Our Monthly Round-up of the key pieces in Marketing for January – we’ve chosen six key articles, a new media, and a book launch for this month’s review. If you missed any of them – have some time, they are all well worth a catchup.

Here are our January highlights:-

1. Our Top pick this month, we’ve picked a piece from Nigel Vaz, CEO of Publicis Sapient who draws on his concept of SPEED. In this article, Vaz shares insight on why SPEED is important. He indicates that: “SPEED is an acronym that stands for: Strategy: developing and testing your hypothesis on priority value pools, Product: evolving at pace and speed, Experience: how can you enable value for customers, Engineering: delivering on your promise, and Data: validating your hypotheses and uncovering insights for constant iteration.

Here is the link: https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/kimberlywhitler/2022/01/29/ceo-of-publicis-sapient-suggests-the-key-to-business-transformation-success-is-speed/amp/

2. Our Second pick is from Youandmrjones Founder David Jones. David has been a long time supporter of the Adforum Consultants – the Worldwide Summit is due to take place again in New York in May. Always keen to present the phenomenal growth of his new company – this month he rebranded the company as the Brandtech Group – reflecting the future and future needs of brands.

Here is the link: https://youandmrjones.com/founder.html

3. Thirdly, we have picked a Trends piece from Gideon Spanier which first appeared in Campaign magazine in January. His six trends indicate how both risks and opportunities lie ahead.

Here is the link: https://www.campaignlive.co.uk/article/six-trends-and-warning-signs-watch-2022/1738424

4. Fourthly, we pick a piece from the AA and WARC on advertising expenditure. Last year, the UK ad market enjoyed its strongest ever year, according to the latest Expenditure Report from the Advertising Association and WARC. It’s estimated that the market grew by 26.4% to reach £29.7 billion, it’s a positive reflection of the market.

Here is the link: https://soamp.li/gQxa

5. Fifthly, we pick a pick from the effervescent Lucy Jameson, founder of Uncommon London who states that the best way to predict the future, is to create it. Well Uncommon London are certainly creating the future, in their very own way.

Here is the link: https://www.campaignlive.co.uk/article/the-best-predict-future-create-it/1738070

6. Sixthly, we finish with the highly rated Rishad Tobaccowala – a great piece out this week on Wisdom – his writing pieces continue to inspire everyone from his series - The Future Does Not Fit in the Containers of the Past. It’s a great read.

Here is the link: https://rishad.substack.com/p/wisdom?

Time for the Work: Well its about time we picked a Nike ad. British tennis superstar Emma Raducanu fronts Nike’s latest spot in an ad that plays on some of the negative criticism she’s received since her historic win at the 2021 US Open. Anything to take the pressure off this British superstar must be good. https://www.youtube.com/watch?v=kS7Gbn5hX10&t=21s

Media: Simon Andrews produces Fix Lite and Merchant weekly and this is his latest creation via Linked In. We highly recommend you sign up to them. https://www.linkedin.com/newsletters/fix-on-linkedin-6888866226769018880

Back to Henley: A frosty, but fairly mild January overall, what a fab place we live. We liked this January picture of the rowers heading into the mist as we start 2022.

New Book Alert: Grant Duncan has a book out this month – How do you plot the best career path? How do you know you’re heading in the right direction professionally? Looking Beyond the Car in Front, guides both senior and mid-career business executives in taking a more assertive and strategic longer-term approach to career choices. When following the car in front may seem the easiest, safest and most rational course of action, it will not necessarily take you in the right direction. The contents is a reflection of 40 years of his life spent in business, working initially in advertising and then as a headhunter, as well as in-depth interviews undertaken with many successful executives including Roger Davis, Chairman of BUPA, Stevie Spring, Chairman of the British Council, Stephen Carter, Informa plc Group Chief Executive, Tim Davie, BBC Director General, and Alan Jope, Unilever plc CEO. This book provides a helpful “front-seat navigator” in steering your next career move, and for those supporting career development, including HR Directors, coaches, and career management consultants. https://lnkd.in/efc7qgTE

We’re here to help you with your agency resourcing structures, agency reviews, evaluations and benchmarking to improve your marketing performance, do contact us for anything we may assist you with.

Kind regards,

Will

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