Our Monthly Round-up of the key pieces in Marketing for July – we’ve chosen five key articles, a blog, and a new podcast. Curated for you to peruse in your downtime, all our monthly reviews are now available on our website. http://haiconsulting.com/category/views/ This month we also bring you the Mckinsey and Media Leader Summer annual reading list.

Our July highlights:

1. Our top pick this month is a case study on how ‘not to do it!’ with Nike – its epic saga of value destruction, brilliantly written up by Massimo Giunco. Nike was once the Agency go to client case history – five years on it is rarely seen – the big seven tech companies have replaced it with case study envy.

Here is the link: https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/

2. Secondly, we always grab a copy of the Harvard Business Review and this month’s edition has a great article on how CEOs build confidence in their Leadership. Believing the conventional wisdom that CEOs have roughly 90 days to prove themselves, many new CEOs get into trouble by launching bold initiatives before they’ve won the support and trust they need to effect change. According to a study of nearly 1,400 CEOs, earning people’s confidence actually takes two years.

Here is the link: https://hbr.org/2024/07/how-ceos-build-confidence-in-their-leadership

3. Thirdly, with thanks to the Advertising Association they have published their inaugural report on AI from its taskforce. It’s a compelling read, full of facts. The new report includes case studies of AI in action and 12 point ‘Checklist for Responsible AI Adoption’

Here is the link: https://adassoc.org.uk/our-work/advertising-association-publishes-inaugural-report-from-ai-taskforce/

4. Fourthly, we had to pick this piece from Mckinsey on Business Book recommendations. As so many head off on holiday what will you be grabbing this month for your downtime holiday read, there’s some stimulating book goodies here.

Here is the link: https://www.mckinsey.com/featured-insights/annual-book-recommendations

5. Fifthly, it’s a good piece from the Media Cat magazine written by Ben Essen – the Global CSO at Iris Worldwide. ‘Fame is no longer just for Big Brands.’ By definition, brand fame means ‘communicating with mass audiences’ with ‘universal meaning’, according to Marketing Society analysis.

Here is the link: https://mediacatmagazine-co-uk.cdn.ampproject.org/c/s/mediacatmagazine.co.uk/fame-is-no-longer-just-for-big-brands/amp/

6. Sixthly, we have become a bit of a fan of the Off to Lunch blog written by Business Insider. There are some really interesting points of view presented in it, and as a free blog well worth subscribing.

Here is the link: https://139679465.hs-sites-eu1.com/revolut-banking-licence-a-fintech-milestone?

Media: The Media Leader has also produced a Summer reading list. Agencies are well advised to take some rest and recharge as September looks likely to be the start of  a busy pitching season, particularly for media. https://the-media-leader.com/whats-on-your-summer-reading-list/

Podcast: We thought it was time for a monthly Podcast – this one is from the Growth House – where Ben Fennell interviews Michael Johnson.- Respect the Fundamentals and Embrace your own Style– straight after the Olympics it’s a good listen.https://shows.acast.com/5e7b0b500162cb8327ec3395/episodes/669662d8712e200e62a49fc7?

Time for the Work: It’s congratulations this month to the AA, MSQ’s the Gate, and Goodstuff for the latest AA campaign It’s ok, I’m with the AA campaign. https://marcommnews.com/the-aa-takes-its-ok-im-with-the-aa-to-the-next-level/

Back to Henley: Its been a busy summer – Regattas, festivals, and the Olympics, none more important than the Traditional Boat Festival, see below. If you’re heading this way over the Summer, please do get in touch.Our weekly column in the Henley Standard continues where we interview local entrepreneurs. It’s called Let’s Get Down to Business. We were delighted this month to interview Barbara Laithwaite, a local grape grower and the owner of Wyfold. https://henleystandard.co.uk/news/business/190575/let-s-get-down-to-business-barbara-laithwaite-cbe.html

We are here to help you with your agency ecosystem, growth plans, resourcing structures and benchmarking to improve your marketing performance – so do let us know, if we may set up a catch-up meeting in your diary for September.

Kind regards,

Will