Our Monthly Round-up of the key pieces in Marketing for July – we’ve chosen five key articles and a really good podcast – if you missed any of them, have some time they are well worth a catchup. All our monthly reviews are available on our website. http://haiconsulting.com/category/views/
As we move out of lockdown – we look forward to picking back up with you.
1. Our top pick this month comes from Marketing Mini MBA guru Mark Ritson. Mark details the seven things Marketeers need to know before they answer the question, always outspoken and challenging the norm. It’s a very good read.
Here is the link: https://www.marketingweek.com/mark-ritson-answer-question-marketers/
2. Second, we’ve picked an excellent piece from Rishad Tobaccowala, this one is hot off the block – from yesterday. It’s the very latest (Edition 51) in his series ‘The future does not fit in the containers of the past’. He outlines the four questions – how to lead today.
Here is the link: https://rishad.substack.com/p/the-four-questions-how-to-lead-today?
3. Third, we’ve picked an interesting piece on the Tiffany brand and the wider fashion sector in general. Does keeping the brand up to date mean alienating loyal customers. Having done a stint at Asprey in New York myself in my early days of marketing, I so remember the top ten customers attributed to well over two thirds of the revenue. My best customer – none other than Yoko Ono.
Here is the link: https://www.marketingweek.com/tiffanys-brand-needs-an-update-in-fashion-that-means-alienating-loyal-customers/
4. Fourth, we’ve picked the podcast of the month, an excellent rendition from D&AD Chairman Tim Lindsay. I worked with Tim at Publicis London, he had a restless desire to always keep raising the creative bar. In this piece, he reveals his own all-time top 3 advertising campaigns and his hopes for the advertising industry’s role in the new economy.
Here is the link: https://thefuelpodcast.com/tim-lindsay-dad-creative-greatness-new-blood/
5. Fifth, what’s next on new office openings, and hybrid offices – this piece from the HBR is excellent. Will the office of the future be merely a ‘town hall’ style meeting place, from a personal standpoint, we rarely head up to London these days unless we have to.
Here is the link: https://hbr.org/2021/07/to-make-hybrid-work-solicit-employees-input
6. Sixth, we‘ve picked a piece by Korn Ferry on the Six Signs it’s time to Quit. With the job market so strong, experts say it’s tempting to leave if these conditions apply.
Here is the link:https://www.kornferry.com/insights/this-week-in-leadership/six-signs-its-time-to-quit
Time for the Work: It’s ITV this month, and “chapeau” Uncommon London for producing some great work for ITV through the year. A powerful message during the Euros – to stand together against racism, followed this week by ITV Studios the Trap – Drama v Reality https://www.facebook.com/watch/?v=1120942575103451
Media: Channel 4 and the implications, Ian Whittaker outlines what’s likely to happen. https://mcusercontent.com/0ea5309c987f33259cb269581/files/51284fc8-b72d-9763-08dd-49a843637edd/2021_07_05_Channel_4_and_the_implications.pdf
E-Commerce: Simon Andrews at Addictive writes an excellent blog Fix Lite. This the lite free version that comes out on a Monday, but even more compelling is the Tech and deep dives he does into New Tv and Merchant as part of his Friday Fix. https://mailchi.mp/addictivemobile/fixlite-monday-august-2?e=fcb1e7fb84
Back to Henley: We loved this Henley picture which appeared in the Mail Online during the heatwave, a super polished boat, shame about the fenders. A shoutout this month to Rebecca Poole – aka Purdy – with the river fairly quiet we helped her out filming for her latest single. https://youtu.be/4-3z_Tn34pM
Good news there is a 2021 Henley Royal Regatta from Wednesday 11th to Sunday 15th August, do get in touch if you’re coming down, no other intermediary does a better boat trip!
We’re here to help you with your agency resourcing structures, agency reviews, evaluations and benchmarking to improve your marketing performance, so do contact us for anything we can help you with.
Kind regards,
Will