Our Monthly Round-up of the key pieces in Marketing for June – we’ve chosen four key articles and two podcasts – if you missed any of them, have some time they are well worth a catchup. All our monthly reviews are available on our website. http://haiconsulting.com/category/views/

We can’t wait for a return to more normal and offices reopening. With most post-lockdown brand plans in place, now is the time to be looking at your agency resourcing structures, evaluations and benchmarking performance. We look forward to picking back up with you.

1. Our top pick this month comes from McKinsey, an inspiring article on growth and the triple play of creativity, analytics and purpose, it’s a really well written and presented article.

Here is the link: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-growth-triple-play-creativity-analytics-and-purpose?cid=eml-web

2. Second, we pick a splendid pod-partnership – we introduced Ben Fennell, CEO of the Growth House  to Ollie Phillips back in January. Boom – a fruitful pod-partnership. Ollie had a brilliant story to tell and The Growth House podcast is simply inspiring.  Ollie’s insights around the impact of positivity on sporting and business performance are as refreshing as they are engaging. Knowing both so well, I found it brought many truths home – a great life journey – so well told.

Here is the link: The Growth House Podcast: https://lnkd.in/dPB9Q34  (37 minutes)

3. Third, with the UEFA Euros in full swing there has to be a football theme and a good write up of the Coca-Cola – Ronaldo & Paul Pogba – Heineken moment, Mark Ritson is on the money with this piece and what it means for other brands.

Here is the link: https://www.marketingweek.com/mark-ritson-ronaldo-damage-coke-brand/

4. Fourth, we pick a couple of shorter Podcast (10 minutes) put together by the Marketing Society in their Starter for ten series. We have included two links: the first by Andy Nairn of Lucky Generals and the second by Melissa Robertson, CEO of Dark Horses. Andy talks on how to luck yourself, Melissa on the role of sports sponsorship and how smaller brands can unlock sports sponsorship potential.

Here are the links: https://podcasts.marketingsociety.com/episode/starterforten-andynairn https://podcasts.marketingsociety.com/episode/starterforten-melissarobertson

5. Fifth we pick a piece by Bayer CMO Patricia Corsi on the importance of feeling uncomfortable. She answers ten questions on inspiration, challenges and more.

Here is the link: https://www.linkedin.com/pulse/bayer-chief-marketing-officer-patricia-corsi-feeling-schweitzer/?trackingId=sY47qPVztxXchDuJblNczA%3D%3D

6. Sixth, We all love a new car and their adverts but this piece that Robin Wight highlighted for us really does show the best 20 car ads of all time. Even if they did spell his name incorrectly, ‘It’s all in the detail Robin.’

Here is the link: https://www.hagerty.co.uk/articles/lists/the-20-best-car-adverts-of-all-time/

Time for the Work: Five years ago we managed the global review for SCA, which was rebranded to Essity, back then they appointed two of the bigger networks. Our pick this month goes to one of them AMV BBDO for outstanding work and Wombstories, it has just won the Grand Prix and Titanium award at Cannes. Great work for a great client and agency. https://www.adweek.com/creativity/behind-the-scenes-of-cannes-winner-womb-stories-and-its-masterful-framing-of-womanhood/amp/

Media: Grabbing your attention. A great piece on how much attention there is in the world. https://www.lumen-research.com/blog/how-much-attention-is-there-in-the-world

E-Commerce: We conclude with a logos chart, most agencies love a logos chart early in the deck. This one is a little different, an infographic that captures a start up map of companies with a Billions dollars valuation and all 21^st century brands. How many do you recognise? https://www.cbinsights.com/research/unicorn-startup-market-map/

Back to Henley: Got to love Oxfordshire and the attached writeup, but we are truly blessed to have nights like these on the river.https://www.telegraph.co.uk/family/life/face-oxfordshire-still-poshest-county/

We’re here to help you with your agency resourcing structures, agency reviews, evaluations and benchmarking to improve your marketing performance, so do contact us for anything we can help you with.

Kind regards,

Will