Our Monthly Round-up of the key pieces in Marketing for June – we’ve chosen three key articles, a guide and two extended podcasts this month – if you missed any of them, have some time they are well worth a catchup. It’s been a hectic month with the Cannes Lions and other festivals. All our monthly reviews are available on our website. http://haiconsulting.com/category/views/

Our June highlights

1. Our top pick this month is a piece from the IPA Effworks – it’s the IPA piece presented in Cannes. This podcast outlines the big shifts in advertising effectiveness in the digital era, and explores the opportunity for creativity in digital, green shoots, recovery, an upward turn in the hype cycle – it includes downloadable slides. During the session, you hear from Karen Martin (CEO at BBH London and IPA Effectiveness Leadership Group Chair), Les Binet (Group Head of Effectiveness, adam&eveDDB), Dr Grace Kite (Founder and Economist, Magic Numbers) and Tom Roach (VP, Brand Strategy, Jellyfish).

Here is the link: https://ipa.co.uk/knowledge/videos-podcasts/the-3rd-age-of-effectiveness/

2. Secondly, we have picked a piece from the Times by Gideon Spanier on how the advertising industry was singing again in a very warm Cannes. As ever a good read.

Here is the link: https://www.thetimes.co.uk/article/advertising-industry-is-singing-again-as-the-sun-shines-down-on-cannes-k29zq6ldm

3. Thirdly, it’s a Mckinsey article and a well written piece on the economic potential of Generative AI. Generative AI is poised to unleash the next wave of productivity. This report takes a first look at where business value could accrue and the potential impacts on the workforce.

Here is the link: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier

4. Fourthly, by contrast, we pick a podcast on the dangers of AI – from Ex-googler Stephen Bartlett. It’s a good perspective, and with guardrails needed it is worth the listen.

Here is the link: https://open.spotify.com/episode/4xVz9V5DksIPqrdArBPDcb?si=fwIE0ccrQ62mqyZhvvThqg

5. Fifthly, we’ve gone for the excellent Digital Native substack by Rex Woodbery – How Roblox Grows: From Virtual Playground to Global Empire. It includes lessons on steadfast vision, platform building, vertically-integrated ecosystems, community as the product, and a peak into what a virtual country looks like.

Here is the link: https://digitalnative.substack.com/p/how-roblox-grows-from-virtual-playground

6. Sixthly, Mark Ritson produces some great content, and in this link you can download the Holy Trinity to Marketing. In this guide, Ritson’s gives his unmatched knowledge in one handy Segmentation, Targeting & Positioning focused place.

Here is the link: https://mba.marketingweek.com/master-the-holy-trinity-of-marketing/?cmpid=232_em_le__tx_stppdg

Media: Global advertising spend is forecast to speed up after a slower start to 2023, according to the WSJ. https://www.wsj.com/articles/global-advertising-forecast-to-speed-up-after-a-slower-start-in-2023-45b8953c

Time for the Work: Well this month we had to pick all the Winners from the Cannes Lions, an impressive list of winners in so many categories – congrats to all. https://www.lovethework.com/en-GB/cannes-lions

Cannes: We managed to fit just two days in Cannes this year – catching up with clients and agencies. We saw positivity, a return to the focus on creativity, incredible inspiration with some real winners.  Whilst there were many forums on Generative AI – there was a bigger sense of the vital role agencies play for brands – how creativity can harness brands going forward. Stars were born – winners are heralded – the success of the new networks, powered by strong Independent agencies was very evident.

Breaking News: Havas buys 51% stake in Uncommon London in $120 million cash deal. https://www.wsj.com/articles/havas-takes-majority-stake-in-creative-agency-uncommon-b301aca1

Back to Henley: We’ve had Ascot, Cannes and Regatta, and this week it’s Wimbledon and the Henley Festival. Our weekly column in the Henley Standard continues where we interview local entrepreneurs – it’s called Let’s Get Down to Business. We were delighted this month to interview one of our clients, John Colley – CEO of Majestic Wines https://www.henleystandard.co.uk/news/business/180709/let-s-get-down-to-business.html

We are here to help you with your agency resourcing structures, agency reviews, and benchmarking to improve your marketing performance, do give us a call with anything we can help you with.

Kind regards,

Will