Our monthly Round-up of the key pieces in Marketing for November – we’ve chosen six key articles for this month’s review. If you missed any of them – have some time, they are all well worth a catchup.

Here are the November highlights:-

1. Our top pick, we’ve gone with Rishad Tobaccowala for his continuing series – this article is the Age of Creativity! – part of the Future Does Not Fit in the Containers of the Past. Edition No. 69. This piece looks at how to prepare for the next creative age or as he puts it for the Age of Makers – it’s a good read.

Here is the link: https://rishad.substack.com/p/the-age-of-creativity?utm_campaign=post&utm_medium=web&utm_source=copy

2. Second, we came across this piece written by Thomas Brown, that includes insights from an old agency colleague CEO Matt Atkinson, it includes his tips on how to get C-suite backing for an innovation agenda.

Here is the link: https://sifted.eu/articles/culture-change-leadership-innovation/

3. Third, we pick a piece from the Harvard Business Review, which is beginning to reclaim its thought leadership place. This piece looks at the 10 truths of Marketing post pandemic and it’s insightful.

Here is the link: https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic

4. Fourth, there’s been a lot of talk about ‘the great resignation’, particularly for those that are worked for a length of time in more traditional companies and the retention of creative talent. Drew Pearce writes this piece with the insight of Jay Haines of Grace Blue, who gives his view from the heart of New York.

Here is the link: https://blog.dropbox.com/topics/work-culture/how-the-great-resignation-is-opening-new-doors-for-creatives?utm_source=twitter&utm_medium=social&utm_campaign=organic

5. Fifth, we’ve picked a piece from Forbes magazine on Ollie Phillips and his company the Optimist Performance, in it ollie answers quickfire questions.

Here is the link: https://www.forbes.com/uk/advisor/personal-finance/2021/11/05/quickfire-questions-ollie-phillips-founder-optimist-performance/?_thumbnail_id=55889

6. Sixth, with Christmas ads a plenty – we liked this piece written on the makings of the Aldi Christmas ad featuring Ebanana Scrooge, Marcus Radishford, and Kevin the Carrot. Christmas ads have high conversational currency, but which is the most efficient and effective, this piece shows the behind the scenes makings.

Here is the link: https://www.lbbonline.com/news/behind-aldis-a-christmas-carrot-featuring-ebanana-scrooge-and-kevin-the-carrot?

Time for the Work: Well it’s ‘domino oh oh oh’ and that time of year, but we had to pick the new John Lewis Christmas ad this month. Congrats go to Martin George, the Marketing team at JLP and to agency Adam and Eve/DDB for another Ad-fantastic that really puts London creativity at the forefront of the industry. The ‘John Lewis Day’ is now a regular in the London Ad calendar though launch day in early November moves earlier each year, it’s all about getting efficiency – share of voice and share of search – with all your fantastic creativity. https://www.youtube.com/watch?v=ZTttgc0DPA4

Media: The best social media campaigns from November 2021, E-consultancy provides a good roundup. https://econsultancy.com/the-best-social-media-campaigns-from-november-2021/

E-Commerce: Simon Andrews produces an excellent Fix lite every Monday morning, here he gives you an insight into one of his deeper-dives Merchant, there is so much going on in retail at the moment. https://us1.campaign-archive.com/?u=80025f160be434835759d292b&id=6a893a9aa3

Back to Henley: This past week was the 20^th anniversary of the passing of Beatle George Harrison, who lived at Friar Park in Henley for some time. By tradition, the gates at Friar Park are decorated for his birthday, but how fitting that the family had fireworks and decorations this week to mark the anniversary.

We’re here to help you with your agency resourcing structures, agency reviews, evaluations and benchmarking to improve your marketing performance, so do contact us for anything we can help you with. Have a wonderful Christmas – our December Round-up will be with you in the first week of January.

Take care of yourself and stay healthy. I wish you a happy Advent season.

Kind regards,

Will

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