Our monthly Round-up of the key pieces in Marketing for November – we’ve chosen four key articles, a podcast and a newsletter for this month’s review. If you missed them and have some time they are well worth a catchup.
November was the month we slid back into a Lockdown, pitches have continued virtually. This week we have started the virtual Adforum Worldwide Summit – the executive summary we’ll bring you next month.
Here are the November highlights:-
1. We’ve picked a podcast to kick things off this month, a special one from the latest edition of the Harvard Business Review. Podcasts are proving increasingly popular to have on in the background while you are homeworking, on catchup, or even whilst exercising. Wherever you are, it’s good to feed the marketing mind.
Here is the link:
https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next
2. Secondly, we pick a piece on agency models released by the IPA last week, sent to us by Tina Fegent. Tina actually looked at more than 20 different client agency models in her piece for the Drum last year. In this report the IPA identifies five client agency relationship models that it believes will be most prominent over the coming decade.
Here is the link:
https://ipa.co.uk/news/ipa-report-reveals-future-agency-brand-relationship-models
3. Thirdly, the mindsets and practices of excellent CEO’s. This is a brilliant piece done by none other than Mckinsey, we found it a really quite inspiring read.
Here is the link:
4. Fourthly, we’ve chosen a really interesting article on how P&G launched a spray detergent Microban 24 in rapid time at the advent of Covid 19 in the US. It’s a great example of agility and responsiveness for the business and how barriers to organisational change are coming down.
Here is the link:
https://www.wsj.com/articles/how-p-g-cleaned-house-before-covid-19-11605279627
5. Fifthly, we picked another piece by Rishad Tobaccowala. His latest as part of his ‘The future does not fit in the containers of the past’. This one looks at the ‘river of change’ – it’s really worth subscribing to these newsletters as part of a thought leadership content stack – he is undoubtedly one of the smartest writers in the industry.
Here is the link:
https://rishad.substack.com/p/a-river-of-change
6. Sixthly, it’s time for the Friday Fix, a newsletter we receive each Friday and re-distribute to our clients and friends. Created by Simon Andrews, it always contains some great retail thoughts – ad and creative tech insights. Enjoy.
Here is the link:
https://us1.campaign-archive.com/?u=80025f160be434835759d292b&id=ccaebf27fa
Time for the Work: By tradition it has to be a Christmas ad this month and we do pick Waitrose and John Lewis, created by Adam & Eve DDB, congrats for bringing us some cheer in these difficult times. And for giving a little love too. https://www.youtube.com/watch?v=Juv2c0xgGno
Media: The great acceleration of e-commerce has continued through the lockdown. But here are the top social media trends to drive your marketing strategy into 2021. https://marketingtechnews.net/news/2020/nov/05/top-social-media-trends-to-drive-your-2021-marketing-strategy/
Back to Henley: We were delighted to see our client Majestic Wines finally open their new store in Henley on Thames. It’s their 200th store and it’s absolutely fantastic. Congratulations also go to the two winning agencies – the Red Brick Road and The Kite Factory, respectively for creative and media. A review we started working on in September. As the first customer through the store it was great to meet up with CEO John Colley and the wider team. A new campaign is rolling out – Discover more – this retailer is certainly one to enjoy.
It’s officially the first day of Winter, snow is forecast in London later this week. How can we help you with your 2021 agency resourcing structures and marketing needs.
Have a wonderful Christmas – our December Review and Adforum Summit Special will be delivered to you in the first week of January.
Kind regards,
Will
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