Our Monthly Round-up of the key pieces in Marketing for October – we’ve chosen six key articles – if you missed any of them, have some time they are well worth a catchup. All our monthly reviews are available on our website. http://haiconsulting.com/category/views/
As we move into Autumn – we had the Adforum Summit in London this week – the start of COP26 in Glasgow – new business reviews are at last picking up. Congrats go to Uncommon Creative Studio who picked up the IAG – British Airways account. We look forward to picking back up with you, and helping with your reviews.
1. Our Top pick this month – we had to start with ‘the Metaverse’, bear in mind the worldwide web was invented by Sir Timothy Berners-Lee in 1989 – Neal Stephenson first wrote about ‘the Metaverse’ in his 1992 novel Snow Crash. We include an excellent write up by Matthew Ball – a VC- who back in June did a nine part primer on the Metaverse – aka beyond-universe. Our view on whether the next generation will buy and sell digital homes depends largely on infrastructure, there will be some overlap with the virtual world but wifi connectivity and accessibility remain key.
Here is the link: https://www.matthewball.vc/the-metaverse-primer
2. Second, we pick a piece by Zoe Scaman who is writing some really interesting stuff on the Future of Fandoms – they will be a dominant force – culturally and commercially for the next decade, and we thank Lucy Jameson of Uncommon Creative Studio for this tipoff.
Here is the link: https://zoescaman.substack.com/p/the-future-of-fandoms
3. Third, we return to the world of procurement, an excellent report from the WFA which includes: Scope & categorisation of marketing by procurement, Ways of working & governance in marketing procurement, The career path of marketing procurement (diversity & inclusion, talent acquisition, training programs, talent retention) Tina Fegent takes a look at the future of procurement.
Here is the link: – https://wfanet.org/knowledge/guides/global-marketing-procurement-2020-and-beyond/about
4. Fourth, we pick a piece we read from McKinsey, we hear that so many are finding difficulties attracting talent, it’s a good read. ‘Great Attrition’ or ‘Great Attraction’? The choice is yours:
Here is the link: https://www.mckinsey.com/business-functions/people-and-organizational-performance/our-insights/great-attrition-or-great-attraction-the-choice-is-yours?cid=eml-web
5. Fifth, with COP26 in full swing, and the 1.5 degree increase limit reachable, we came across this piece from the BCG in the FT, we simply must do more to save the planet.
6. Sixth, we hear of Zoom fatigue, we came across this piece by KornFerry and the real culprit behind Zoom fatigue.
Here is the link: https://www.kornferry.com/insights/this-week-in-leadership/the-real-culprit-behind-zoom-fatigue?utm_campaign=11-04-21-twil&utm_source=marketo&utm_medium=email
Time for the Work: We thought we’d pick this piece of work this month from the US for the NBA Lane – it just grows on you. https://twitter.com/NBA/status/1446145737579024386?t=G06mkgshDn0HYCWljDndTw&s=19 No guesses as to what will be our pick next month, there is a new John Lewis ad due.
Media: A shoutout for Simon Andrew’s and Fix/Lite, we have this in our mailbox every Monday morning and it’s a good snapshot. https://mailchi.mp/addictivemobile/fixlite-monday-october-25?e=fcb1e7fb84
Back to Henley: This month we had the most amazing tour of the new Bremont facility in Henley. A fantastic ‘state of the art’ manufacturing and technology centre based in ‘the Wing’. If you are looking for the perfect Christmas present then the new Longitude limited ranges are the most desirable and make the perfect gift. This is the first time Bremont has actually made the movement here in Henley, and a first in British Watchmaking for many years.
We’re here to help you with your agency resourcing structures, agency reviews, evaluations and benchmarking to improve your marketing performance, so do contact us for anything we can help you with.
Kind regards,
Will