Our Monthly Round-up of the key pieces in Marketing for September – a shorter review this month.  Just six key pieces – if you missed any of them, have some time they are well worth a catchup. All our monthly reviews are available on our website. http://haiconsulting.com/category/views/

As we move into October, it’s back to business as usual. It’s Bond launch week here in the UK – we’re on hand to help you, shaking marketing performance & stirring your agency resourcing structures.

1. Our top pick this month comes from Rishad Tobaccowala, this really is a must read. His series ‘the Future does not fit into the containers of the past has been gaining traction over several months. And this piece is excellent edition 58 below, as is the following piece edition 59.

Here is the link: https://rishad.substack.com/p/how-to-thrive-in-the-modern-workspace

2. Second, we pick a piece by Nidhi Dave from singlegrain.com on the 42 Digital Marketing trends you cannot ignore in 2021. It’s a great digital trend summary.

Here is the link: https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2021/

3. Third, It’s food, glorious food: Tom Kerridge is on a roll at the moment from Party in the Park to his latest opening Kerridge’s at the Corinthian Hotel in London. Good food comes with a premium. As Ritson explains the prices aren’t a rip off if that’s what the market will pay.

Here is the link: https://www.marketingweek.com/tom-kerridge-price-premium/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=22899180&sid=MW0001&adg=FB9C7836-4BD5-4CD2-8851-76A3FC8A5592

4. Fourth, we pick a piece from Adweek by Andrew Bailey for The & Partnership on how they are using the office for competitive advantage.

Here is the link: https://www.adweek.com/agencies/how-thepartnership-uses-the-office-to-create-a-competitive-advantage/

5. Fifth, we highlight this month Stratechery.com. Ben Thompson is a great writer and there is always some interesting articles on here, a must for your back to work techdata reading stack.

Here is the link: https://stratechery.com/category/articles/

6. Sixth, we pick an excellent podcast from the McCann Worldgroup “Spontaneously Candid”with Kathleen Hall, Chief Brand Officer of Microsoft. Kathleen has a tremendous track record as the global brand steward for Microsoft – she talks openly how she is still fighting for emotional connection relationship with consumers, and she still balances quarterly ROI pressures.

Here is the link: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODI2NjI1LnJzcw

Time for the Work: It’s a Pick of this month for Google and Uncommon London. Great to see this work breaking on the big screen, in the cinema on the opening night of James Bond’s – No time to die. https://www.creativeboom.com/news/uncommons-latest-campaign-for-google-celebrates-the-power-of-questions-around-uk-culture-and-identity/

Back to Henley: The much delayed Henley Music Festival was back in town this month and what a great do it was too. Running over five evenings – great music and comedy acts and great riverside entertainment, headed by Madness, each year it brings record crowds to the town, and a great party even for our returning Olympic Heroes.

We’re here to help you with your agency resourcing structures, agency reviews, evaluations and benchmarking to improve your marketing performance, so do get in touch if there is anything we can help you with.

Kind regards,

Will