Our Monthly Round-up of the key pieces in Marketing for September – we’ve chosen six key articles, the first focussing on strategy. If you missed any of them – have some time, they are all well worth a catchup. http://haiconsulting.com/category/views/
Whilst the economy is set to be turbulent – Autumn is here – we look forward to catching up with you to discuss your brand/agency requirements going forward.
Our September highlights:
1. Our Top Pick this month is a piece in the HBR – ‘Making Strategy in turbulent times’. In the traditional strategic-planning model, managers attempt to forecast how markets will evolve and competitors will respond, and then define a multiyear plan to position their company to win in this future state. The world is now changing so quickly that no business can plan for every eventuality, fewer than a quarter of large organizations employ the most notable tools and frameworks for strategy development under uncertainty: scenario planning,
Here is the link: https://hbr.org/2022/09/strategy-making-in-turbulent-times
2. Secondly, we pick a great piece by the WFA, where David Wheldon highlights 10 take-outs from talking to marketing’s brightest minds. It’s a great article and full of learning.
Here is the link: https://wfanet.org/knowledge/item/2022/09/07/My-top-10-take-outs-from-talking-to-marketings-brightest-minds
3. Thirdly, we pick a blog piece from the Digital Native stack, full of information on the ‘TikTokization of everything’. This piece looks at the two primary forces that have powered technology – mobile, and the cloud.
Here is the link: https://digitalnative.substack.com/p/the-tiktokization-of-everything?
4. Fourthly, it’s another brilliant piece by Rishad Tobaccowala on Recruiting Talent this month, amazingly – he never fails to deliver.
Here is the link: https://rishad.substack.com/p/identifying-growing-and-recruiting
5. Fifthly, we pick a piece RGA, on the confidence in financial brands.
Here is the link: https://rga.com/futurevision/perspectives/financial-brands-that-inspire-confidence-will-come-out-ahead
6. Sixthly, we pick a final piece from the Entrepreneur, since the last Adforum we have been looking at the NFT market place and the Metaverse – it’s not time to bet your life savings on an NFT and here are the reasons why.
Here is the link: https://www.entrepreneur.com/money-finance/is-the-nft-marketplace-a-boom-or-bust/435981
Time for the Work: It’s all building up for a fabulous World Cup in Qatar, and whilst some question David Beckhams involvement as the official spokesman, no one questions his willingness to queue for HM the Queen. But we pick Adidas this month and congrats to TBWA \ London for this activation. https://www.marketing-beat.co.uk/2022/09/16/adidas-world-cup-kits-tbwa/
Media: Simon Andrews creates and distributes the Fix Lite on a Monday morning and its always a good read, subscribe for his bigger deep dives.
https://us1.campaign-archive.com/?u=80025f160be434835759d292b&id=c8e298e7f7
Back to Henley: Our weekly column in the Henley Standard continues where we interview local entrepreneurs called Let’s Get Down to Business. This week’s column interviews Grace Leo, of the Henley Relais.
Book Alert: A book by Sarah Furness has finally arrived. In Fly Higher Sarah Furness, a former RAF helicopter pilot who served in Afghanistan, has translated the lessons she learned under fire into military-grade mindfulness strategies for improved self-leadership. Part memoir, part training manual for the mind, this book will take you on a journey from helicopter crashes and interrogation training to meditation and ”winefulness” https://sarahfurness.com/fly-higher As a thank you to anyone who buys the kindle edition on the 5/6th Sarah is offering a discounted signed copy that can be shipped direct. Just ping an email with a screenshot of your kindle purchase to wingman@sarahfurness.com
We’re here to help you with your agency resourcing structures, agency reviews, evaluations and benchmarking to improve your marketing performance, so do contact us for anything we can help you with.
Kind regards,
Will